TORONTO, ON (December 21, 2016) — Canada’s English-language performers’ union has launched an online effort to mobilize Canadian performers in opposition to the CRTC’s decision banning Canadian ads to be broadcast during the Super Bowl.
“Most Canadians don’t know that the Canadian ads they see during the Super Bowl mean work opportunities for Canadian performers. But they do,” said ACTRA National Executive Director Stephen Waddell. “The CRTC decision is incredibly short-sighted, reckless, and it puts creative sector jobs at risk.”
ACTRA is targeting its 23,000 members from across the country to send a letter of support to their Member of Parliament requesting this decision be reversed; share messages of support on social media; and visit the new website supportcreators.ca to help spread the word.
Simultaneous substitution is a longstanding and successful CRTC policy that ensures Canadian advertising dollars stay in Canada. The ban on simultaneous substitution of ads takes effect January 1, 2017, with the next Super Bowl set for February 5.
ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of professional performers working in the English-language recorded media in Canada. ACTRA represents the interests of 23,000 members across the country – the foundation of Canada’s highly-acclaimed professional performing community.
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Carol Taverner, ACTRA National Public Relations Officer, tel: 416.644.1519, email@example.com