Our UnionMedia CentreMembersProducersAgreementsAdvocacyResources

President's Messages
ACTRA Awards
ACTRA Magazine
Brand Centre

ACA and ACTRA Join Appeal of CRTC’s Super Bowl Ruling

  • Associations granted intervenor status in Bell Media/NFL challenge
  • Federal Court of Appeal to hear arguments on CRTC Sim Sub ban

Toronto, ON (May 17, 2017) — Having intervened before the CRTC, opposing the decision to ban simultaneous substitution (simsub) during the Super Bowl, the Association of Canadian Advertisers (ACA) and the Alliance of Canadian Television and Radio Artists (ACTRA) have now been granted intervenor status in the Federal Court of Appeal case between Bell Media, the NFL and the Attorney General.

At issue is the CRTC’s order (effective Feb. 5, 2017) banning the replacement of U.S. ads with ones made in Canada during the Super Bowl.

“This decision denies marketers of a key opportunity to access Canadian consumers,” said Ron Lund, President and CEO, ACA. “Of greater concern, it places a long-standing and successful CRTC cornerstone policy that benefits the entire broadcasting system, in jeopardy.”

For Canadian performers, the decision will result in fewer work opportunities. The removal of a policy that ensures Canadian advertising dollars stay in Canada means less revenue for reinvestment back into Canadian content production. It also reduces the market for commercials starring Canadian performers.

“This decision by the CRTC undermines a foundational part of Canada’s film and television sector,” said Stephen Waddell, ACTRA’s National Executive Director. “We’re intervening to ensure the creative sector has a voice in this important appeal.”


About ACA: ACA is the independent voice of Canadian marketers and the champion of a fair and transparent marketplace. A national, not-for-profit association, it speaks on behalf of more than 200 companies and divisions. 2017 marks 100 years since ACA was incorporated as an association. For more information, visit

About ACTRA: The Alliance of Canadian Television and Radio Artists (ACTRA) is the national union of professional performers working in the English-language recorded media in Canada. ACTRA represents the interests of 23,000 members across the country – the foundation of Canada’s highly-acclaimed professional performing community.

Media Contacts:
ACA: Matthew Chung: 416-964-3805 ext. 1004 /
ACTRA: Jennifer McGibbon, 416-489-1311 ext. 4008 /

2018 Press Releases
2017 Press Releases
2016 Press Releases
2015 Press Releases
2014 Press Releases
2013 Press Releases
2012 Press Releases
2011 Press Releases
2010 Press Releases
2009 Press Releases
2007 Press Releases
2005 Press Releases
2004 Press Releases
2003 Press Releases
Privacy  |  Legal Text  |  Site Map  |  Mobile version