Our UnionMedia CentreMembersProducersAgreementsAdvocacyResources

President's Messages
ACTRA Awards
ACTRA Magazine
Brand Centre

ACTRA joins online effort to overturn CRTC Super Bowl decision

TORONTO, ON (December 21, 2016) — Canada’s English-language performers’ union has launched an online effort to mobilize Canadian performers in opposition to the CRTC’s decision banning Canadian ads to be broadcast during the Super Bowl.

“Most Canadians don’t know that the Canadian ads they see during the Super Bowl mean work opportunities for Canadian performers. But they do,” said ACTRA National Executive Director Stephen Waddell. “The CRTC decision is incredibly short-sighted, reckless, and it puts creative sector jobs at risk.”

ACTRA is targeting its 23,000 members from across the country to send a letter of support to their Member of Parliament requesting this decision be reversed; share messages of support on social media; and visit the new website to help spread the word.

Simultaneous substitution is a longstanding and successful CRTC policy that ensures Canadian advertising dollars stay in Canada. The ban on simultaneous substitution of ads takes effect January 1, 2017, with the next Super Bowl set for February 5.

ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of professional performers working in the English-language recorded media in Canada. ACTRA represents the interests of 23,000 members across the country – the foundation of Canada’s highly-acclaimed professional performing community.

 – 30 –

Media contact:
Carol Taverner, ACTRA National Public Relations Officer, tel: 416.644.1519,

2019 Press Releases
2018 Press Releases
2017 Press Releases
2016 Press Releases
2015 Press Releases
2014 Press Releases
2013 Press Releases
2012 Press Releases
2011 Press Releases
2010 Press Releases
2009 Press Releases
2007 Press Releases
2005 Press Releases
2004 Press Releases
2003 Press Releases
Privacy  |  Legal Text  |  Site Map  |  Mobile version