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ACTRA stands in solidarity with SAG-AFTRA members during their strike against ad agency BBH

Toronto, ON (September 24, 2018) — ACTRA stands in solidarity with our SAG-AFTRA sisters and brothers as they strike against advertising agency Bartle Bogle Hegarty, LLC (BBH).

The SAG-AFTRA National Board has unanimously voted to issue a strike authorization with members, instructing them not to accept any work for BBH, which is illegally attempting to abandon its union Commercials contract with SAG-AFTRA.

BBH (USA) is not signatory to ACTRA’s National Commercial Agreement (NCA). Given BBH (USA) is not signatory to the ACTRA NCA, and in support of SAG-AFTRA, ACTRA is instructing its 25,000 members across Canada not to accept any work from BBH (USA).

For ACTRA members who have a question about the strike and if/how it impacts you, please contact your local Branch.

ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of professional performers working in the English-language recorded media in Canada. ACTRA represents the interests of over 25,000 members across the country – the foundation of Canada’s highly acclaimed professional performing community.


Media Contact:
Carol Taverner, Public Relations Officer, ACTRA National, tel: 416.644.1519, email:

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