Blog - ACTRA National

On Tuesday, August 22, ACTRA, the union representing performers who make commercials, will be demonstrating outside multiple Wendy’s Canada locations across the country to bring public attention to the ongoing labour boycott of union-busting brands. Wendy’s fast-food outlets are one of the major brands using an advertising agency that has locked out ACTRA members for more than 16 months.

On day 486 of the ICA’s shameful lockout of ACTRA performers, SAG-AFTRA L.A. Vice President Michelle Hurd will join ACTRA National President Eleanor Noble and ACTRA Toronto President David Gale in Downtown Toronto for a rally at 10 am ET along with sibling union leaders. Please spread the word. Friends and family are welcome. On Tuesday August 22nd, ACTRA members will hold four information pickets across Canada promoting our boycott of Wendy’s and its union busting ad agency McCann.

SAG-AFTRA went on strike, taking on the studios just as we were invited back to the NCA bargaining table by the ICA. The good news is that the media interest over the SAG-AFTRA strike has allowed us to shine an even greater spotlight on our lockout. We have done many interviews on all forms of news media outlets (radio, broadcast news, etc.). With each opportunity, we highlighted that ACTRA members have been in a 16-month illegal lockout by the ICA. We will keep doing our due diligence in taking advantage of every platform to get the message out.

August 1st is a day of reflection, education, and a recommitment to solidarity with Black communities across Canada. It marks how the sacrifice, bravery, and unwavering devotion to community broke through to create real change, fuelled by the power of people that tirelessly fought for freedom and equity. We invite you to learn more about Canada’s history of enslavement and segregation, and its lasting impacts, which are still felt by members of Black communities today.

Watch as ACTRA National President Eleanor Noble, and ACTRA’s NCA Bargaining Committee give members a video update on this week’s bargaining in Toronto.

Learn more about frequently asked questions members may have about the SAG-AFTRA strike.

MEDIA ADVISORY: ACTRA ESCALATES WENDY’S BOYCOTT

Save The Dates: ACTRA Fights Back!

Summer Update from National President Eleanor Noble

Emancipation Day

NCA Video Bargaining Update

SAG-AFTRA Strike FAQ