Federal Election ’25: ACTRA National President’s Message

Hello Members, 

As we approach the federal election on April 28, let’s work together to elect a government that prioritizes a “Made in Canada” future and strengthens our screen sector. This election is our opportunity to highlight our multi-billion-dollar industry, which is vital to both our national identity and economic strength.

The election comes at a critical time for Canada. In response to the aggressive actions of the administration in Washington, D.C., including detrimental tariffs and threats to Canadian sovereignty, Canadians are uniting with “Elbows Up” and are dedicated to promoting and supporting Canadian products and services.

ACTRA is joining this effort with our “Buy Canadian. Watch Canadian.” campaign. We encourage your participation to help amplify this important message by sharing #BuyCanadianWatchCanadian on social media.

We have reached out to all major political parties to gather their positions on the future of our screen industry. Their responses, along with other non-partisan resources, will be available on this page under the Campaign Spotlight section. Visit this page regularly to stay informed and make an empowered decision at the ballot box—one that supports Canadian culture and your livelihood.

Let’s remind everyone that choosing Canadian goes beyond the grocery store—Canadian content should be on every Canadian’s shopping list.

Together, we can shape the future of Canada’s cultural and creative industries.

In Solidarity,
Eleanor Noble 
ACTRA National President