TORONTO, ON (June 13, 2024) – Members of the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) and the board of the Association of Canadian Advertisers (ACA) have ratified a one-year renewal of the National Commercial Agreement (NCA) which will be in effect from June 12, 2024 to May 31, 2025.

“Our advertising agency members who hire ACTRA performers to produce our commercials will be able to do so without disruption,” said Judy Davey, Vice President of Media Policy and Marketing Capabilities at the ACA. “Our ACA advertisers recognize the value ACTRA performers bring to every commercial production. I am pleased our Board has ratified the NCA renewal.”

Two years ago, the ACA and ACTRA entered into an agreement after the Institute of Canadian Agencies (ICA) walked away from the agreement and negotiations.

“I am pleased ACTRA members have voted to ratify the one-year National Commercial Agreement renewal,” said Marie Kelly, ACTRA National Executive Director and Chief Negotiator. “This has been a challenging two years for ACTRA members because of the lockout by ICA agencies. This renewal fosters stability for our members and includes an unprecedented five per cent general pay increase across the board for ACTRA performers.” 

The NCA establishes the terms and conditions for on-and-off-camera performers engaged in English-language commercial production. 

About ACTRA:
Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) is the national union of professional performers working in recorded media in Canada. ACTRA represents the interests of over 30,000 members across the country – the foundation of Canada’s highly acclaimed professional performing community.

About ACA:
The Association of Canadian Advertisers (ACA) is the indispensable advocate and thought leader for Canadian marketers, and the champion of a transparent and accountable marketplace. A national, not-for-profit association, it speaks on behalf of more than 300 companies and divisions.

Judy Davey, ACA Communications & Content:
Carol Taverner, ACTRA National Public Relations Officer: