ACTRA. You’re in Good Company

When you use professional performers, You’re in Good Company.

ACTRA actors say it better, and when you hire professional performers, you’re ensuring that your advertising is effective, memorable, and breakthrough. Having the best performers representing your brands delivers success for your clients and partners.


ACTRA performers meet a standard of skill, training, professionalism, and dedication to their craft. And this translates on screen when you produce commercials for TV, radio, digital and social media.

When you work with ACTRA performers, they can help you achieve maximum screen impact in the minimum time. Smart producers like yourself know that you can’t afford not to use professional performers!

Spotlight on Commercials

Canada’s best and most memorable commercial performances have one thing in common: they feature ACTRA talent.

Take a look at some of the great commercials featuring professional ACTRA performers:

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BBDO/Frito Lay

Frito Lay ad by BBDO featuring some great dance moves by ACTRA Toronto members.


Shaw Mobile ad by Rethink featuring UBCP/ACTRA members Sehat Parmiss, Kurt Long and Jamall Johnson.


Canadian Real Estate Association (CREA) ad by DonerNorth featuring ACTRA members Seth Drabinsky, Jonathan Nathaniel and Kim Nelson .

Jumpin Joe/AirBnB

AirBnB ad by Jumpin Joe featuring our talented UBCP/ACTRA members.


WestJet ad by Rethink featuring some amazing ACTRA talent, including Jerald Bezener, Stephanie Moore, Devin Cecchetto and Issac Kragten.


hydraSense ad by BBDO featuring ACTRA members Deshay Padayachey and Marie Ward (narrator).


Bell Canada ad by LG2 featuring ACTRA Toronto Members members Danielle Ayow, Farid Yazdani and Patrick Kwok-Choon (narrator).

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Resources for Advertisers

Interested in hiring ACTRA talent for your commercial production? Here are some resources to get you started:

ACTRA’s commercial contract Find out the cost to hire ACTRA talent Find a performer

Find a voice performer


Have a question or need help? Please contact your ACTRA Branch.

Additional Information & Documents



Here’s a quick summary of some things to keep in mind when it’s time to audition.
  • Audition sign-in time sheets Part A, must be completed at every audition. See below.
  • The 1st audition: if Performer is dismissed within one hour of their call time – there is no compensation.
  • In your first audition, if you are detained beyond one hour, the rate is $84.50/$86.00/$87.50 per hour or part thereof.
  • For the 2nd and subsequent auditions (under 1 hour), the callback fee is $50. If detained beyond 1 hour you receive an additional $25 per half hour.
  • Producers are required to fax audition sign in sheets to ACTRA within 48 hrs. of the audition.
  • It is the Engagers’ responsibility to pay callback auditions fees to ACTRA within 20 days of the date of the audition.
  • No gang casting allowed (auditioning multiple performers for same role at same time).
  • A Performer “hold” (as a tentative booking device) is not permitted.
Casting Paperwork
Preference of Engagement

Preference of Engagement

Under the terms of the NCA, preference of engagement is given to members of ACTRA (including full, apprentice, and ACTRA Additional Background Performer members)
  • If after auditions the Engager establishes that a Performer of the type required is not available within the ACTRA membership, upon provision by the Engager to ACTRA of details of all Performers auditioned or considered, ACTRA shall issue a work permit for the engagement of a Canadian non-member in a commercial.
  • Please be sure to refer to the terms of Section 7 regarding permitting non-resident performers.
Intent to Produce

Intent to Produce

Prior to Production, the Engager is responsible for submitting a completed Intent to Produce (App. C below) to their nearest ACTRA office.

Pre-Production Paperwork (E-mail completed Work Permit Applications to your local ACTRA Branch.)
Agreements & Rates
Contract & Payments

Contract & Payments

Performers should be provided with their contract prior to the commencement of their work session. Contracts must be completed in full. Check that production info, dates, and work hours are accurate. At the end of the work session, Performers should sign and take a photo of their completed contract upon completion of their session and E-mail the photo to their ACTRA Branch.
  1. Performer Contract: NCA Performance Contract 2017-2020 (available on request)
Under the NCA, Performers are compensated for their work on set (the “making of” the production) through session payments and again for their exposure to the viewers when the ad is broadcast or distributed (the “use” of the production) through residual payments.
  1. Session Payments: NCA Session Payment Form
  2. Residual Payments: NCA Residual Payment Form
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