MONTREAL – The Association des agences de communication créative (A2C) will join the Association of Canadian Advertisers (ACA) and the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA), the union representing professional performers who make commercials in the renewal of the National Commercial Agreement 2022-2023 (the “ NCA ”). This agreement ensures that Quebec advertising agencies will continue to have access to ACTRA’s professional performers.

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TORONTO, ON — Eleanor Noble, ACTRA National President, appeared yesterday before the Standing Committee on Canadian Heritage to sound the alarm about declining production of Canadian content and a proposal in Bill C-11, the Online Streaming Act, that could significantly reduce the requirement for foreign online undertakings to use Canadian creative and other resources.

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