ACTRA and the Association of Canadian Advertisers (ACA) agreed to a one-year renewal of the National Commercial Agreement (NCA), which came into effect on June 1, 2022, and provides a two per cent increase to rates and fees.
Commercials continue to be union-made under the renewal collective agreement with our partners in the ACA, A2C and the many signatory engagers that respect and value the ACTRA performers who make great commercials.
ACTRA Members can only work for agencies that adhere to the NCA terms and conditions, and non-adhering agencies will not be able to use ACTRA talent on inferior non-union terms and conditions.
While casting breakdowns for a specific commercial production should highlight if the production is union, if you or your agent are unsure, please contact your ACTRA Branch directly to confirm if a production is being shot under a union contract. ACTRA Members are not permitted to audition for or work on non-union commercials.
If you have been affected by the commercial dispute and are now in urgent financial need, please apply for the Emergency Financial Aid Program through The AFC at afchelps.ca/get-help. If you have questions about eligibility or the application process, please get in touch with The AFC directly. Call The AFC at 1-877-399-8392 (Toll-Free) or make an appointment at afchelps.ca/navigator or e-mail email@example.com for one-on-one assistance. Even if you are not eligible to receive emergency financial aid, The AFC is always available to help you find and connect to community and government resources in your area.
The AFC is the lifeline for Canada’s entertainment industry by helping Canadian entertainment professionals maintain their health, dignity and ability to work. If you are able, consider making a donation to The AFC to help support those who may be adversely affected by the ICA’s actions.
HAVEN Helpline is a 24/7 national, bilingual counselling and support service available to members of ACTRA (excluding UBCP/ACTRA members). UBCP/ACTRA members have access to their own support resources.
ACTRA is sending Member Bulletins with information about our National Commercial Agreement (NCA) renewal agreement. Please take a few minutes to catch up on the issues; and please do what you can to share what you learn.
- September 30: International support grows for ACTRA performers
- September 28: Support from around the world
- September 23: Spreading the word nation-wide
- September 20: In case you missed it: Spreading the word and gaining support
- September 15: Talking to advertisers
- September 13: We’re not only talking to agencies, we’re talking to their clients
- September 8: More world-class ACTRA performances
- September 7: Fact check: More disrespect and destructive behaviour by the ICA
- September 6: Labour Day solidarity
- August 30: City councillor to Cossette: Don’t break the Toronto model
- August 26: What a week to review!
- August 25: Hey Cossette, it’s time for another first
- August 24: What today’s Rally for Respect looked like
- August 22: Read all about it in the Toronto Star—and join our protest outside Cossette
- August 18: Kevin Hanchard to ICA agencies: “let’s find a way forward”
- August 16: Our letter to the ICA's board
- August 10: You know her voice (and we know they’re missing it)
- August 8: We’re missed…and they know it.
- August 3: Our turn to stand in solidarity
- July 29: Great ads make money. Shouldn’t you?
- July 28: Disrespected. Exploited. Locked out. Share your stories.
- July 27: Racing to the bottom? It’ll cost you.
- July 25: Fighting for excellence
- July 22: Solidarity has no borders
- July 21: Canada’s live performers add their voice to the fight
- July 20: ACTRA wants to come back to the table – the ICA only pounds on it
- July 20: Labour giant urges ACTRA performers to stand strong
- July 19: Directors Take Action in support of ACTRA performers
- July 18: Canada’s talent agents stand in support of ACTRA members
- July 15: Leo Burnett, it’s time to come back to the table
- July 14: What makes our partnership strong?
- July 13: It’s time for Leo Burnett to honour its own philosophy
- July 12: Word is getting out about advertising agencies’ attack on commercial actors
- July 11: This is what happens to bad employers like Leo Burnett and Ben Tarr
- July 6: Why advertisers deserve the best
- July 4: Why is your performance worth fighting for?
- June 29: Let’s focus on making award-winning ads together
- June 27: What are we fighting for?
- June 24: More Canadian stars join the fight to protect performers’ rights
- June 22: ACTRA posts Locking Out Engager list plus more Canadian stars join the fight
- June 20: Canadian stars join the fight to protect performers’ rights
- June 17: ACTRA Town Hall on the National Commercial Agreement
- June 15: Join us for ACTRA’s NCA Solidarity and Action Plan Town Hall
- June 13: Register now for ACTRA’s NCA Solidarity and Action Plan Town Hall
- June 10: Four things to say to an advertising agency that believes the ICA’s misinformation
- June 8: Five reasons to stick together in solidarity
- June 6: Strength in Solidarity
- June 3: ACTRA and ACA welcome new partner in renewal NCA
- June 1: The renewal NCA is now in effect
- May 30: What’s a collective agreement?
- May 27: What do advertisers think about the renewal of the NCA?
- May 26: Let’s correct the record
- May 25: Know Your Lines! Debunking misinformation in the commercial industry
- May 20: Taking legal action against ICA’s union-busting
- May 17: ACTRA takes the ICA to the Ontario Labour Relations Board
- May 16: We need your help to keep making great commercials
- May 13: We have a contract and we are acting to enforce it
- May 12: Vote YES today.
- May 11: Where in the world do union members still make commercials?
- May 10: What did you miss from last night’s NCA Town Hall?
- May 9: Background on bargaining.
- May 6: Voting is open. Vote Yes.
- May 5: What's the status of the NCA?
- May 4: Want a legal opinion on the status of the NCA?
You’re in Good Company with ACTRA
Canada’s film, television and commercial stars have joined the fight to protect performers’ rights and maintain stability and certainty in the advertising industry in this video series featuring some of the most well-known faces in Canada.
Widely known as the “Canadian Tire guy” in households across the country, Canadian star and ACTRA Member Paul Constable talks about what we’re fighting for and how the actions of a few bad agency employers are threatening the ability of performers to make a living and build a career in Canada.
As a recognizable face in some of Canada’s largest ads and most respected companies, Canadian star and ACTRA Member, Jamaal Grant, talks about why your performance is worth fighting for.
ACTRA member and star of Anne with an E, Dalmar Abuzeid knows the protections offered by the National Commercial Agreement are worth fighting for. After all, as Dalmar says, “When great ads make money for brands, shouldn’t you as well?”
ACTRA member Elizabeth Bowen (Resident Alien, Sonic the Hedgehog 2) stands with our union in protecting performers’ rights. She knows the fight never stops and that ACTRA members must continue the fight standing in solidarity to “ensure future generations of performers are protected.”
Know Your Lines
Each video in our Know Your Lines series covers important topics related to the renewal agreement and correct some of the misinformation being spread in the industry.
Episode 1: ACTRA National President Eleanor Noble breaks down the who's who in the commercial industry.
Episode 2: ACTRA National President Eleanor Noble breaks down how a collective agreement works and why the NCA is still in effect.