Member Resources

ACTRA and the Association of Canadian Advertisers (ACA) agreed to a one-year renewal of the National Commercial Agreement (NCA), which came into effect on June 1, 2022, and provides a two per cent increase to rates and fees.

Commercials continue to be union-made under the renewal collective agreement with our partners in the ACA, A2C and the many signatory engagers that respect and value the ACTRA performers who make great commercials.

ACTRA Members can only work for agencies that adhere to the NCA terms and conditions, and non-adhering agencies will not be able to use ACTRA talent on inferior non-union terms and conditions.

While casting breakdowns for a specific commercial production should highlight if the production is union, if you or your agent are unsure, please contact your ACTRA Branch directly to confirm if a production is being shot under a union contract. ACTRA Members are not permitted to audition for or work on non-union commercials.

Support Resources

If you have been affected by the commercial dispute and are now in urgent financial need, please apply for the Emergency Financial Aid Program through The AFC at afchelps.ca/get-help. If you have questions about eligibility or the application process, please get in touch with The AFC directly. Call The AFC at 1-877-399-8392 (Toll-Free) or make an appointment at afchelps.ca/navigator or e-mail contact@afchelps.ca for one-on-one assistance. Even if you are not eligible to receive emergency financial aid, The AFC is always available to help you find and connect to community and government resources in your area.

The AFC is the lifeline for Canada’s entertainment industry by helping Canadian entertainment professionals maintain their health, dignity and ability to work. If you are able, consider making a donation to The AFC to help support those who may be adversely affected by the ICA’s actions. 

HAVEN Helpline is a 24/7 national, bilingual counselling and support service available to members of ACTRA (excluding UBCP/ACTRA members). UBCP/ACTRA members have access to their own support resources.

#ACTRATakesAction

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Member Bulletins

ACTRA is sending Member Bulletins with information about our National Commercial Agreement (NCA) renewal agreement. Please take a few minutes to catch up on the issues; and please do what you can to share what you learn.

September 30: International support grows for ACTRA performers
September 28: Support from around the world
September 23: Spreading the word nation-wide
September 20: In case you missed it: Spreading the word and gaining support
September 15: Talking to advertisers
September 13: We’re not only talking to agencies, we’re talking to their clients
September 8: More world-class ACTRA performances
September 7: Fact check: More disrespect and destructive behaviour by the ICA
September 6: Labour Day solidarity

August 2022
July 2022
June 2022
May 2022

You’re in Good Company with ACTRA

Canada’s film, television and commercial stars have joined the fight to protect performers’ rights and maintain stability and certainty in the advertising industry in this video series featuring some of the most well-known faces in Canada. 

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Paul Constable
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Widely known as the “Canadian Tire guy” in households across the country, Canadian star and ACTRA Member Paul Constable talks about what we’re fighting for and how the actions of a few bad agency employers are threatening the ability of performers to make a living and build a career in Canada.

Jamaal Grant
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As a recognizable face in some of Canada’s largest ads and most respected companies, Canadian star and ACTRA Member, Jamaal Grant, talks about why your performance is worth fighting for.

Dalmar Abuzeid
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ACTRA member and star of Anne with an E, Dalmar Abuzeid knows the protections offered by the National Commercial Agreement are worth fighting for. After all, as Dalmar says, “When great ads make money for brands, shouldn’t you as well?”

Elizabeth Bowen
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ACTRA member Elizabeth Bowen (Resident Alien, Sonic the Hedgehog 2) stands with our union in protecting performers’ rights. She knows the fight never stops and that ACTRA members must continue the fight standing in solidarity to “ensure future generations of performers are protected.”

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Know Your Lines

Each video in our Know Your Lines series covers important topics related to the renewal agreement and correct some of the misinformation being spread in the industry.

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Episode 1
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Episode 1: ACTRA National President Eleanor Noble breaks down the who's who in the commercial industry.

Episode 2
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Episode 2: ACTRA National President Eleanor Noble breaks down how a collective agreement works and why the NCA is still in effect.

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