Renewal agreement maintains stability for commercial sector

ACTRA and the Association of Canadian Advertisers (ACA) agreed to a one-year (June 1, 2022, to May 31, 2023) renewal of the National Commercial Agreement (NCA), including the Local and Regional (L&R) Commercial Addendum, to provide stability for the industry. On June 1, the Association des agences de communication créative (A2C) joined ACA and ACTRA in the renewal of the NCA to ensure Quebec advertising agencies will continue to have access to ACTRA’s professional performers.

The renewal agreement came into effect on June 1, and provides a two per cent increase to rates and fees, and gives all parties a window to jointly work towards modernizing and simplifying the agreement.

The Institute of Canadian Agencies (ICA) is no longer a co-administrator after seeking terms unacceptable to ACTRA and the ACA and ultimately left the bargaining table.

Commercials continue to be union-made under the renewal agreement with our partners in the ACA, A2C and the many signatory engagers that respect and value the ACTRA performers who make great commercials.

ACTRA Members can only work for agencies that adhere to the NCA terms and conditions, and non-adhering agencies will not be able to use ACTRA talent on inferior non-union terms and conditions.

While casting breakdowns for a specific commercial production should highlight if the production is union, if you or your agent are unsure, please contact your ACTRA Branch directly to confirm if a production is being shot under a union contract. ACTRA Members are not permitted to audition for or work on non-union commercials.

Questions? Read our FAQs.

Know Your Lines

Introducing our new video series, Know Your Lines. Each video in the series will cover important topics related to the renewal agreement and correct some of the misinformation being spread in the industry.

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Episode 1

Episode 1: ACTRA National President Eleanor Noble breaks down the who's who in the commercial industry.

Episode 2

Episode 2: ACTRA National President Eleanor Noble breaks down how a collective agreement works and why the NCA is still in effect.

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Member Bulletins

ACTRA is sending Member Bulletins with information about our National Commercial Agreement (NCA) renewal agreement. Please take a few minutes to catch up on the issues; and please do what you can to share what you learn.

June 29: Let’s focus on making award-winning ads together
June 27: What are we fighting for?
June 24: More Canadian stars join the fight to protect performers’ rights
June 22: ACTRA posts Locking Out Engager list plus more Canadian stars join the fight
June 20: Canadian stars join the fight to protect performers’ rights
June 17: ACTRA Town Hall on the National Commercial Agreement
June 15: Join us for ACTRA’s NCA Solidarity and Action Plan Town Hall
June 13: Register now for ACTRA’s NCA Solidarity and Action Plan Town Hall
June 10: Four things to say to an advertising agency that believes the ICA’s misinformation
June 8: Five reasons to stick together in solidarity
June 6: Strength in Solidarity
June 3: ACTRA and ACA welcome new partner in renewal NCA
June 1: The renewal NCA is now in effect
May 30: What’s a collective agreement?
May 27: What do advertisers think about the renewal of the NCA?
May 26: Let’s correct the record
May 25: Know Your Lines! Debunking misinformation in the commercial industry
May 20: Taking legal action against ICA’s union-busting
May 17: ACTRA takes the ICA to the Ontario Labour Relations Board
May 16: We need your help to keep making great commercials
May 13: We have a contract and we are acting to enforce it
May 12: Vote YES today.
May 11: Where in the world do union members still make commercials?
May 10: What did you miss from last night’s NCA Town Hall?
May 9: Background on bargaining.
May 6: Voting is open. Vote Yes.
May 5: What’s the status of the NCA?
May 4: Want a legal opinion on the status of the NCA?